Why are you doing this?

Consider this your pep talk.  Even if you don’t need one right about now, this is a great read for anyone to stay committed to their goal of getting in shape this year.  You know I hate the word “resolution” and I prefer the word “commitment” instead.  Just reading this should get you back in the saddle….back on the wagon (or off the wagon, however that saying goes)…whatever analogy you prefer. 

Just read it and go workout, go cook something healthy, go COOK period.  Do some sort of activity.  Inspire someone else along the way.  If you need a reminder of WHY you’re at the gym on a Saturday morning or a Friday night, remember this note from BodyBuilding.com’s CEO:

I’m angry.

 

I’m angry because fat doctors exist.

 

Every day they go into work and deal with patients that are in pain and dying from complications related to being obese. They see in gory detail what diabetics have to go through after their first amputation. They listen to crying fathers that had a heart attack while simply playing with their kids. They comfort family members after their mother died from heart disease, the nation’s number one killer.

 

And when they leave the hospital, tired from helping so many sick and overweight people, they eat junk food. They skip the gym. They take the elevator. They go home and sit on the couch. They are a terrible example for the people they are trying to help.

 

I’m angry because it’s considered kind if you bake cookies and cakes for your family.

 

If you help your family to die a little earlier, to be a little more depressed, to have to deal with low energy levels, to have to get on medication for high cholesterol, to be stuck in bad eating habits for life, then you are thanked and considered a good person.

 

I’m angry because you are considered a mean parent if you don’t give your kids candy and sweets on a regular basis.

 

Children went hundreds of thousands of years without candy, but in today’s society, it’s borderline considered child abuse to withhold it from them. You would go to jail if you gave them a single cigarette (which won’t do any immediate harm), but if you kill them slowly with sugar, you are a good, loving parent.

 

I’m angry at gyms.

 

They know you aren’t going to keep showing up. They count on it in their business plans. If you don’t show up for a few weeks, do you get a call? Do they even notice? They exist to help you get into shape, and they are purposely failing and it’s our fault. We demand the lowest monthly cost, so we get the bare minimum in exchange.

 

I’m angry with large health associations that don’t address the actual issues.

 

How is it okay to sell Jumbo Cookies Platters, which include a cookie recipe with brown sugar, on your site to raise money? You don’t get it. Most health associations are focused on treating the symptoms with drugs, rather than doing the hard work of prevention. They are afraid to tell their members to change their lifestyle.

 

I’m angry that food companies make their food look healthy.

 

High fat and high sugar products promote “whole grain” or “high in vitamin C” on their packaging, creating a false sense that these products are healthy. 100 Calorie Packs (which are just junk food in small packages) make you feel like you are doing the right thing for your body. Subway restaurant appears good for you, but most people pack on mayo, bacon, cheese and white bread and a side of chips to their “healthy” lunch. If you show up at the office in the morning with an Oreo milkshake, you are unhealthy, but show up with a Starbucks Frappuccino, which is basically the same thing, and you are just having your morning coffee.

 

I’m angry that the media is constantly bashing vitamins, protein powders, and nutritional supplements.

 

The studies that show they work are multiplying, but you wouldn’t know it by reading the news. Out of shape journalists mostly promote the ones that show supplements in a negative light. Consumers deserve the truth.

 

I’m angry with all of the hucksters selling their latest fad diet book or miracle fitness program.

 

Not a day goes by that I don’t have somebody ask me about some new diet program that was just released. They are looking for the easy way to the body they want, and they don’t want to hear that it takes actual hard work and lifestyle change. It’s not rocket science; bodybuilders have been transforming and preparing for contests for decades. We know what works. The infomercials try to sell us the quick fix, and once we get it into our heads that we shouldn’t have to work for the life we dream of, we keep searching for the next miracle.

 

I’m more than just angry. I’m sad.

 

I’m sad when I hear about somebody’s family member that died too young. I’m sad when I see the number of prescription medications that people are taking on a daily basis due to their lifestyle. I’m sad when I hear that obesity is continuing to rise. I’m sad that our children will be the first generation to live shorter lives than the previous one. I’m sad when I see somebody start a fitness program and give up within weeks. I’m sad when I see people I love struggling.

 

I’m sad that the couch is winning.

 

It doesn’t have to be this way. That’s why today I’m asking for your help.

 

Help me change it. Help me turn it around.

 

It’s possible if you understand that willpower doesn’t really exist. It’s not just about discipline and sacrifice. It’s about habit change. It’s about resetting norms. It’s about education. It’s about setting up your environment to make fitness easy. It’s about social accountability and helping your friends. It’s taking one simple step at a time, not setting yourself up to fail with drastic change all at once. It’s about setting goals and tracking your progress. It’s about long-term behavior change, not outcomes.

 

Don’t accept the things that make you angry in society. Don’t sit back and watch. Do something. Say something. Help someone.

 

Can you personally commit to health and fitness in 2013? Can you do it publicly to let others know that you are going to be part of the revolution? Sign our Facebook Commitment Wall Tab with me. Ask a friend to sign it. One person at a time, we can make a change.

 

Sincerely,

 

Ryan Deluca, CEO Bodybuilding.com

Although you don’t need to sign the Commitment Wall on Facebook, you can make a public commitment by using social media to declare that you are BACK AT IT.  Or even if you never stopped, just reinforcing your commitment to your loved ones and friends that you are STILL IN THIS is a great way to be held accountable.

never-give-up

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